Thanks to the Barbenheimer phenomenon, the Barbie movie is about to break every single record of 2023. It is the first time in history that a three-day weekend has seen one movie open to $100 million or more and another to $50 million or more.
While Margot Robbie’s Barbie painted the movie theatres in pink, it was Christopher Nolan’s Oppenheimer that left a lifelong impression of a cinematic universe on the audience.
Barbenheimer Might Break The Record Of Avengers Endgame
The Avengers Endgame was the last movie of Earth’s mightiest heroes which was released back in 2019. The movie had one of the biggest openings in the history of cinema ($357 million). But Barbie & Oppenheimer brought the concept of Barbenheimer, which was the hype of another level.
Filmmaker Greta Gerwig’s female-fueled Barbie opened to a historic $155 million-plus opening domestically, a threshold usually reserved for superhero fare or marquee IP such as the final Harry Potter movie. It came in well ahead of an expected $90 million to $110 million, and helped fuel one of the biggest weekends in history.
On the other hand, Oppenheimer is also coming in well ahead of expectations with a projected $77 million to $80 million. It also ranks as the third-biggest opening ever for a biographical film in North America behind American Sniper ($89.3 million) and The Passion of the Christ ($83.8 million).
Revenue-wise, this could be the fourth-biggest weekend of all time and the biggest since Avengers: Endgame, according to Comscore, with combined ticket sales approaching $305 million in a rare feat.
With all the buzz, memes and hype on the internet, both movies are giving tough competition to each other. It was Mission Impossible : Dead Reckoning Part One which added more hype to this battle.
If reports to be believed, then Tom Cruise was not happy with the Barbenheimer clashing after his movie release.
Barbie Has Made The Life ‘Impossible’ For Tom Cruise
Barbenheimer isn’t making life easy for Tom Cruise starrer Mission: Impossible: Dead Reckoning Part One, which posted a five-day debut of $78.5 million after launching in U.S. theaters on July 12.
Paramount’s seventh Mission: Impossible film has to contend with losing Imax screens to Oppenheimer, in addition to losing other premium large format screens to either Oppenheimer or Barbie. The upcharge for Imax and PLFs is significant, and can have a big impact on the bottom line.
However, things are different for Angel Studios’ independent sleeper hit Sound of Freedom which is now expected to enjoy another strong weekend with $18.8 million after crossing the $100 million mark domestically last weekend against a production budget of $14 million-$15 million.
The Future Is ‘Ground Breaking’ For Barbie
Reviews are glowing with a 90% approval rating from top critics on aggregate website Rotten Tomatoes and audiences are also ecstatic, as indicated by the enthusiastic “A” Cinema Score grade determined by surveying the first round of moviegoers.
All of this is to say, “Barbie” has gone boom. The film is moving towards creating a history on box office. Costing $145 million to produce, not to mention more spending for a ubiquitous marketing campaign, the movie will easily earn a handsome amount of profit.
Barbie is also set to break many other records, including landing the top opening of 2023 to date ahead of The Super Mario Bros. Movie ($146.3 million). The next closest 2023 launch belonged to Spider-Man: Across the Spider-Verse ($120.7 million), followed by Guardians of the Galaxy Vol. 3 ($118.4 million) and Ant-Man and the Wasp: Quantumania ($106.9 million).
Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the comedy follows the iconic doll as she travels from the fantastical Barbieland to the real world — which has some problems! Make sure to check this beautiful movie in theatres and share down your thoughts with us.
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